He said...Project Lego Runway, anyone?

As we are well into the fall season, a few of the great things we get are beautiful autumn colors, football and of course fashion!

When I came across this ad, I felt it was an interesting approach at presenting itself as a brand and product. I particularly though it was cool because it infused a favorite childhood toy of mine, with fashion and media.

Cue the techno!

This spot brought to you by the mind of French designer Jean-Charles de Castelbajac

His work was featured in Charlie’s Angels, Prince in New York, Mrs. Doubtfire, as well as a number of exhibits throughout the world. For this spot, he teams up with Lego and Four-H, a French creative agency with a mission to bridge art and advertising in strategic and innovative ways.

As you can see, he actually features his Spring/Summer 2009 collection on Lego figurines in standard runway fashion! (pun intended) This is quite interesting as it is a break away from the ordinary, but yet delivered in a way that is familiar, with models strolling down the runway in various fabricated gab. Although the video is strictly for Mr. Castelbajac’s designs, there is a halo effect produced for Lego. Those familiar figures will not go unrecognized and brings the Lego brand to mind – just in time for the holidays, I might add. Fashion is continually changed and redefined as each designer pursues innovation and visual designs unseen before. It is nice to see that some designers are thinking outside (or inside?) the Lego Box. A few samples of Jean-Charles de Castelbajac's kitschy designs, including the attention snagging Obama dress Katy Perry wore to the EMA awards, Europe’s MTV Music Awards.

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jusqu'à la fois suivante, mes amis!
(Until next time, my friends!)

-Chris