Yep. Thats right, now you can get a free Whopper from Burger King, and all you have to do is de-friend 10 of your Facebook buddies. Once you do so, just sit back and watch your Facebook feed wreak social havoc as you wait for your mailman to deliver your spoils of Facebook war: a coupon redeemable at BK for a tasty Whopper.
It's being called the 'Whopper Sacrifice', the latest and greatest schemes from Burger King and Crispin Porter + Bogusky to promote BK's chain of restaurants. What you do is log in to your Facebook account and download the Whopper Sacrifice app, found here:
Any friends brutally sacrificed get a message stating you have been "sacrificed". Swift and painless. Funny thing is though... Whoppers are what...couple bucks? $3.69 to be exact, according to a local Brooklyn BK I scoped out to check out the "worth" of each of your friends. The verdict? Each friend is worth just shy of 37 cents as the hungry and heartless turn to the hapless and gladly trade 'em up for a slab of beef.

Again, Crispin Porter + Bogusky have come up with another tongue-in-cheek advertising campaign that is an instant hit - as of the writing of this post and according to whoppersacrifice.com, a whopping (pun intended!) 201,000 people have been de-friended. It is campaigns like these that think outside of the box and encourage other advertisers to take advantage of the myriad of marketing tools available to them. Sure, this particular tactic may not necessarily be quantifiable in dollars - in fact, its likely to be costing BK some dough (20,100 coupons given out, multiplied by $3.69 is over $74,000 bucks) but isn't that the point?
Of course, there is a viral and branding effect that gives the BK brand a special place in people's minds. Plus, I'm willing to bet those cashing in their sacrificial Whopper coupons are purchasing drinks, fries and whatever else best suited to be enjoyed along with their ruthlessly obtained burger.
Got someone who you've been itching to get back at? Better hurry, as BK has limited it to 25,000 coupons, which totals 250,000 defriended people.
I hope you're hungry - this is not a dish best served cold.